Listen: Aiming to enhance the quality of its offer in the domain of PC peripherals, the client decided to launch a completely new line of attractive products.
Think: Metropolis cooperated with the client to research the competing products and companies in the market, setting up a strong brand platform and a launch campaign strategy.
Create: Innovative logo and attractive slogan. Packaging devised and designed. Web presentation created along with advertisements, flyers, advertorials and recommendation tests in renowned specialized magazines.
Impact: A strong and high quality brand has found its place on store shelves "side by side" with acknowledged world brands.
Services: Brand architecture, logo, slogan, packaging, marketing strategy, messages, advertisements, web presentation, printed materials.