Chrysler Balkans


Listen: The client wanted to introduce the public to two new models and to treat its customers and business partners to a unique party to be remembered.

Think: Metropolis reviewed the client's salesroom venue for a sales-promotion event and defined the strategy for launching new models, along with providing unforgettable entertainment for the guests in the "ultimate nightclub".

Create: Invitations hinting an unforgettable night, brochures underscoring the advantages of the new car models, atmosphere, music and the environment where everything stimulates to the point you wish you were a disco podium star.

Impact: Congratulating on a job well done, the company CEO said that he is not sure that the new models will sell well, but that he's certain that the night club would be an excellent business for them.

Services: Review of the event venue, casting for the promoters, decoration, lighting, music, promo and printed materials, on site support.