Mercedes-Benz Commercial Vehicles


Listen: In a highly competitive commercial vehicles market, the client wanted to reassert its leading position, presenting the excellence of its commercial offer.

Think: Metropolis analyzed the offer of the competition, determined the leading competitive advantages and defined the strategy for a series of sales campaigns.

Create: Adverts design for magazines and daily newspapers, billboards, posters, inserts and radio-jingles, as well as all the necessary materials for promotions.

Impact: Strategy relying on traditional quality and innovation, active presence in the media, unique offers and successful communication have contributed to achieving visible results.

Services: Sales marketing campaigns, strategy, messages, design and printing of marketing materials, adverts design, integrated campaigns.